An information platform for people interested in moving to the Negev and the Galilee

mobile & desktop ovrim

Relocating to the Negev or Galilee is a life-changing decision.

It involves numerous challenges and requires extensive research. Or Movement features an information call center that guides callers in various aspects, including destination selection, job opportunities, education, and integrating into a new community. Access to this database is exclusively available to our consultants.

Needs
ui stick needs

Alleviation of the call loads received at the information center

ui stick needs

Make the service scalable and develop a technological tool that enables users to leave their details.

ui stick needs

The accessibility of the information and the readiness of user to talk with the consultant

Goals

Increasing the volume

Leads and conversions by at least 20%.

Ensuring process completion

Within three calls, starting from the initial call to transition.

Growth of 20% in user applicants

Who completed the process.

Reducing gross contact

Time per contact.
User Research
researching

People use too many tools to plan their relocation

The first part of the project was to conduct interviews with people who recently relocated to the Negev and Galilee districts. It allowed me to understand their process and to identify the pain points they encounter.

Research Findings
ui stick needs

Relocation means new life. The user wants to know what exists within the area of certain settlement before moving in.

ui stick needs

Choosing a new home and making multiple decisions is a lengthy process. The users' decisions may change.

ui stick needs

It’s not a sprint, but a marathon. Making life-changing decisions can take time.

UI StyleGuide

ui icon positionsui icon projects ui icon educationui icon communityui icon yeshuv

Assistant

אבגדהוזחטיכלמנסעפצקרשת

Rubik Bold

אבגדהוזחטיכלמנסעפצקרשת
ui color #808080
ui color #3D464A
ui color #6D7D85
ui color #186629
ui color #28A743
ui color #FFEEE1
#808080
#3D464A
#6D7D85
#186629
#28A743
#FFEEE1

I conducted research on over 30 e-commerce
sites and search engine websites

with a focus on tourism and fashion consumerism.
Additionally, I explored CRM systems.

Personalization

preferences screen ui ovrim

To Gain Trust

reviews screen ui ovrim
ui component
Clean and relaxing user interface.
ui screen main page ovrim
ui component
ui product page ovrim
The product page design removes irrelevant content and organizes additional information through menu tabs.
ui component
The search results design provides you with all the information you need and allows you to navigate through it.

Ready to move, finally!

After designing Ovrim web application, I moved on to the mobile app.
I kept in mind what I have learned from the interviews, focusing on what's important when traveling.

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